4 Reasons that Make Bulk SMS a Better Marketing Strategy


However wonderful product or service you may come up with, if you fail to promote it effectively and your service does not reach your targeted customers then your business tends to fail miserably. Concept of bulk SMS is a successful marketing strategy because SMSes have a much higher response rate than e-mails. As per a recent survey, 90% of messages are read by the customers and hence they have much higher response rates than several other mobile marketing strategies.

You Can Communicate to Thousands Residing Far and Wide:

Communicating with thousands of people is possible simultaneously is possible with the help of bulk SMS. Bulk SMSes are sent to the server of the service provider. Initially, when multiple SMSes are sent, they stay in the server of the service provider and then they are sent to the different people. Those who remain out of the network zone get as soon as they enter the zone and those who have their mobile switched off receive the message as soon as they switch it on.

Reliable and Faster Delivery:

Bulk SMS has become one of the fastest  and the most reliable marketing strategy. With the exponential rise of mobile phone users all across the world, it has become the most sought after way to promote the products, to send information, to send invitation etc. It gets delivered quickly and have almost no bounce rate. Delivery message sent as a confirmation on sender’s mobile phone makes it high reliable.

Cost-effective Way for Promotion:

Television and Radio commercial is an ultra-expensive way to promote yourself. Print ads also cost you relatively more and do not give you the type of results you look for. Also, you can make use of bulk SMS software available in the market and can take control over the SMS marketing campaign. You can analyse the progress of your marketing campaign and the response rate.

You have Customization Option:

You have the option of creating your own recipient groups, manage the SMS marketing campaign and delivery time.

Composing lengthy texts in mail is a tedious task and conventional form of marketing cost you a  fortune. So, why not to spend less and grab the best marketing strategy that can give you a large exposure!

How Bulk SMS Helps You Manage Your Business and Clients?


All businesses without exception want to boost their sales and the best way to handle any promotional campaigns or the exposure is by bulk SMS. Given here are the 10 simple ways to boost your marketing crusades and generate revenue.

Full Fledged Advertising:

When you launch a new product or service, you need a hardcore promotion for that. Bulk SMS service is considered to be the best way to initiate a call to action. Advertising with bulk SMS is economical and gives you the kind of exposure you want.

Best Way to Promote Special Offers:

You keep on coming up with time-speculated special offers for a limited time period? Bulk SMS is just the right platform for you. You can also introduce limited offers on products you can make them reach to a large number of people with the help of affordable bulk SMS services.

Introduce Your Business to Newer Regions:

Even if you have lucrative e-commerce business but do not have the right exposure, your business will die an eventual death. You can get leads by introducing your business in the newer regions. You can spread the word in a new community with bulk messaging. It is a cost-effective way to reach the maximum number of people.

Follow Ups are Easier:

Bulk Messaging is the best way to get follow ups. Service providers enable you to customize and automate the message sending process and help you get more business from your previous customers and help you retain them.

Better Management of Clients:

Retaining customers is a difficult task that can be made easier with bulk messaging. Attrition rates for the customers actually goes down when you use bulk SMS to inform them about offers and deals.

There are other ways also by which bulk SMS services help you manage your customers and business better. You can wish them on several occasions, announce the new policies, give referrals to your website, announce holiday schemes and a lot more.

6 Businesses that Use Bulk SMS Optimally


Owing to their multiple benefits, there are many industries that are currently making use of Bulk SMS software. Whether it is about improving services, engaging customers or minting profits, bulk SMS services have given an edge to the industries but there are certain industries that are able to reap its benefits more than the others. Let us have a quick look at 6 such industries.


Hotel industry is one of those industries that can make the optimal use of bulk SMS services. Sending the latest deals, details of accommodations and program schedule at various hotels can be done easily with the help of bulk SMS service. Whether it is about sending bulk messages to the itineraries, making service queries or coming up with the festival offers, not only do the customer get intimated about the events but also get the opportunity to book the hotels and make  payment with just a click.


Banks are the largest users of bulk SMS services. See yourself! How many times you receive various messages from the bank? Their schemes, policies and offers are conveyed via bulk SMS. This is indeed the finest form of bulk messages that can be used to inform any kind of banking activity like cash withdrawal, checking of bank account balance, verification procedure and a lot more. This helps in making banking easier for the customers and provides them a better security.

Real Estate Industry:

Bulk SMS software are used in the real estate industry for informing their customers regarding their ongoing or future projects, Real estate companies use this service to inform their customers about their future/ongoing projects and their specialities. Bulk SMSes are also be used by these companies to keep in a constant touch with their customers.

E-Commerce Industry:

This is one industry which makes the optimum use of bulk SMS service. E-commerce companies need to send repeated messages to their potential customers. With the help of bulk SMS service they can make the news like launch of a new product or heavy discount on product viral.

Educational Institution:

To distribute curriculum, to declare the exam dates, to declare results, there are plenty of reason why educational institution needs a toll free number. Bulk messages can be used in a number of ways to update parents about attendance, exam dates, reminder of updates, time tables etc.

Tours and Travels:

To promote their various journey packages to the holidaymakers, tours and travel industry makes use of bulk SMS services.

Bottom line:

Bulk SMS can be highly effective if you can use them the right way. It is a sure shot way to build a bond of trust with your customers. Use them to make a difference to your business.


3 Innovative Ways Businesses are Using Bulk SMS Messaging


Whether it is about boosting sales or fostering customer relationships, bulk SMS is a great communication tool. Using service in just the right way can let you earn the optimal benefits. Let us have a quick look at the 3 innovative ways businesses can use bulk SMS.

Opening Two-way Communication (SMS Polling):

If you want your customers to participate actively, you need to encourage them to give their feedback. This way you would be able to open a 2-way communication. These days, short codes are used which are the quickest, most efficient, direct and cost-effective way to communicate with your customers.

SMS polling is in trend. Business owners, restaurants, non-profits make use of SMS polling to connect with your audience, to get their feedback and to adapt themselves to the requirements of the customers.

For instance, a newly opened food joint can make use of SMS polling to test the market for their new dish and can take the feedback from them as to what all should be added on their menu. Not only this, you can encourage them to participate by offering them discount etc. SMS polling helps evaluate skills of the employees, determine the job satisfaction level and to keep track of their weakness. Since the SMS polling is anonymous, there is no fear of their identity being disclosed publicly.

Integrating Bulk SMS to Email Marketing:

There are companies that integrate SMS marketing into their email campaigning. This is done to boost the open rates of emails because SMS open rates is 98% including urls promotes the traffic to your website and encourages subscriptions as well. Not only this, companies can also track customer activities back to the SMS. These all campaigns are driven by the keywords and short codes.

Boosting Education Facilities:

All around the world are using bulk messaging to reach parents, teachers and learners simultaneously. When you are hard pressed of time, you can do away with the tedious task of making calls and replace it with quick and effective SMS effectively. Bulk SMS is a quick, cost-effective and reliable communication method.

10 Benefits of Bulk SMS Marketing That Gives it An Edge!


Read this if you have not considered integrating SMS into your marketing strategy. Apart from having an apparent benefit of cost effectiveness, there are 10 major benefits of Bulk SMS that you often overlook. Let us start with the most vital one first.

Get Delivered Instantly:

SMS is the fastest mode of communication. SMS marketing is like putting messages directly into the pockets of the customers. Just come to think of this that the average time for all the SMS services and mobile carriers is less than seven seconds.

You Can Customize them As Per the Needs of Your Customers:

Whether they are to be sent to a targeted group or to thousands of SMS messages to different people, SMS marketing makes it easy for you to customize your text messages as per the requirements of your customers. Bulk SMS services can be easily integrated into online marketing strategies.

Opting in and Opting Out is Easy:

Thanks to the short codes, opting in and opting out of SMS stream is easy and instant. You hardly need to furnish any personal information unlike other opting in and opting out options. This feature keeps the subscription rate of bulk SMS high.

People Open SMS More Often than E-mails:

SMS have a much higher open rates than the e-mails. Subscribers tend to open SMS more than the emails. In certain cases, text messages get automatically opened but such is not the case with emails. Subscribers may or may not open all the mails.

More Reliability:

Since SMS do not have to fight through against spam or the filters like SMS and therefore SMS is more like a direct connection to the customer base than any other form of marketing strategies.

Can Tap a Large Potential Market:

Mobile phone subscribers are rising by each passing day and text messaging is the preferred way for communication rather than writing mails. So, using the bulk SMS service you can tap a limitlessly large market.

Go Green:

Although all the online marketing strategies are green, but it is good to repeat that unlike conventional form of marketing, user-friendly people prefer to use this bulk SMS services for successful campaigning.


Bulk SMS Gateway

As a developer or business owner many times you may need a functionality where you want to send SMS to your users be it for sending login details, new password, important information, sale or purchase information or just a promotional SMS to your registered users.

There are multiple ways of performing such a task like:

  1. Do it yourself via your mobile one by one. This is tiresome even for few 100 messages and not at all feasible.
  2. Use some SMS aggregators like znisms.com or some other as there are tons of them but the major issue with this that you need to invest in it by taking large volume of SMS from them in bulk where you might need just 1000 or more SMS. They ask you to buy in bulk with long validity period but you may never be sure would they be their for that much of period as many of them are mere a reseller of some big aggregator and running the services just for pocket money.
  3. Outsource to someone else. Is this really reliable method?
  4. Buy a SMS modem costs around Rs 75,000/- (USD 1000/-), hook it on a PC, buy a software license and send it through that. Do you think you will take that much pain just for sending few 1000 SMS?

Or else you can use your Android mobile with our small app (androidsmsgateway.com). This app will turn your android mobile into fully functional SMS gateway, which can handle from 100 SMS to millions of SMS at a time. The best of all it’s free for first month and after that just USD 25 (Rs 1200/-) per year.

Advance users with high usage requirement can build load balancing cluster with multiple mobiles and they all work in tandem with automatic load balancing. You can even set limit per mobile i.e. how many SMS can be sent from a mobile in a month. This feature is really useful when you have some limit on number of SMS you can send in a month.

The user interface and API are both web based i.e. you don’t need to put your phone on WiFi to access this gateway or remember some IP address to get connected with it. Everything is automatically handled by the app and our servers automatically.

You can also set incoming SMS api and delivery report api to make a two-way SMS system without any cost (3G or WiFi connectivity is required for this functionality).

You can login to web interface, upload data and can send SMS in minutes and all your connected mobiles will start sending SMSes in a minute.

Your mobiles are not yet connected to internet and you have queued large number of SMSes? Don’t worry! as soon as your mobile gets connected with the internet your queue will be pushed to them automatically.

There are tons of things, which you can do with Android Bulk SMS gateway and your powerful mobile. Start running your own SMS gateway in matter of seconds.

Download SMS gateway app from Google Play

Send SMS through your Android mobile via API

Yes, now you can use your android mobile as a SMS gateway and can send SMS through API or web based interface in millions.

You can also create a cluster of mobile phones that will give you better speed, redundancy and fail resistance through our Android Bulk SMS gateway app.

For more information you can visit the dedicated site at http://androidsmsgateway.com

Subscription widget for your website

As we are becoming one stop hub for digital communication between a business and their consumers, we are working hard to provide more features and value addition to our customers. One such step is “Subscription Module for Websites”.

With subscription module you can start a life long communication bridge between your business and your customers or website visitors.

This widget allows you to accept customer’s name, mobile and email and then it automatically adds them in to a pre-defined group. From a single interface you can send SMS as well as bulk email on this group anytime you want.

This widget contains few lines of HTML code, which can be changed and modified to match your website design and can be implemented in few minutes.


<script type="text/javascript" 
<div id="showSMSMsg"></div>
<form name="quickSMS">
Name: <input name="recName" type="text"/><br/>
Mobile: <input name="recMobile" type="text"/><br/>
Email: <input name="recMsg" type="text"/><br/>
<input name="recGName" value="14d556c0-1dc1-11e2-a991-095ebe9fe18a"
<input type="button" name="sendqmsg" value="Subscribe"
 onClick="return quickSMSSend();" id="sendqmsg"/>

As you can see its a few line of code to be pasted on your webpage and you can add CSS and other design elements to spice it up.

You can get the code for your account from “Manage Group” section under the control panel. Login from here

Bulk Email and SMS from a single panel

Yes, now you can send bulk e-mail apart from the SMS from znisms.com web panel. A single interface for both the services.

Use your SMS credits to send e-mail messages too with over 90% inbox delivery.

Few of our bulk email features are:

  1. Easy to use interface
  2. Use credits to send SMS or E-mail.
  3. Over 90% inbox delivery.
  4. Automatic tracking of bounced mails and subscriptions.
  5. Once a person un-subscribed or e-mail is bounced then we will not charge for those e-mails again and e-mails will not be sent on those ids. This is required for better inbox delivery.
  6. Send up to 1 lakh e-mails at a time.
Don’t wait start sending e-mails now. 1 Lakh e-mail (or SMS) package @ Rs 8000/- only. Register now

DND Open Route SMS through Android Mobile Application

  • Do you want to send SMS on DND listed numbers?
  • Do you have opt-in users but still you can’t send SMS on their numbers?
  • Do you feel SMS aggregators are charging too much for transactional SMS?
  • Do you have unlimited SMS plan from your mobile service provider?

If for any of the above question your answer is “Yes”, then you need our Android Mobile application.

What is it?

Our Android mobile application is a combination of our Web based Interface and a mobile application.

Where your mobile will be treated as a gateway and will use your mobile service plan for sending SMS i.e. if you have unlimited free SMS in your plan or even 1 paise per SMS than you will not be charged any thing extra for sending SMS.

Since creating groups on a mobile phone is a very tedious job as you have to enter every number manually and your mobile SMS application also not support sending more than 20 SMS at a time.

However with our application you can create your groups on a web interface by visiting www.znisms.com and by importing contacts from excel, csv or even from text file and then our mobile application fetch those groups along with the message to be sent and will send SMS to all those numbers. We have tried sending up to 10000 SMS at a time from a single group without any problem.

Where to get the application?

Visit https://play.google.com/store/apps/details?id=com.znisms.bulksms
Once the application is downloaded on your mobile, visit http://www.znisms.com/registeruser.asp and create an account and after that login from http://mobile.znisms.com to send SMS through web interface using your mobile.