Top Facts About Bulk SMS that Add Value to Your Business

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India happens to be one of the hottest Smart phone market and it is still growing. No wonder why an increasing number of business units have started cashing on bulk SMS and bulk emails for their promotions. Whether it is about promotional offers that can enhance sales or information about the newly launched product or service, need to deliver information on a large scale in a short time period has prompted people seek bulk SMS and e-mail solutions.

Bulk SMS is a great way to communicate instantly. That apart, it is the simplest, easiest and cost effective way to add value to your business.

Best Way to Market and Advertise: How?

Bulk messaging is an integral part of marketing and advertising. Expressive words have a great impact and sending text is just the right way to spread these messages. Keeping your customers informed is the best way to reach your potential clients. Bulk SMS are delivered instantly, have higher open rate and are very interactive.

Retain the Old Customers and Make New Ones:

If you want to build loyal customers you need to keep them intimated at regular intervals. Bulk SMS is the best way to keep them updated. Also, you can keep clients’ list updated by adding the walk-in-contacts and the new customers referred by the previous ones.

Wide Spread Reach:

No matter where your customers reside, bulk SMS can reach far and wide. Owing to their global reach, they can be sent to your clients residing in any part of the world.

Customized Messages Build Your Brand Loyalty:

Sending personalized wishes to your customers is a great way to show them that you care. You can send messages on their anniversaries, their birthdays and their important festivals. It is a great way to add a pinch of personal touch and make your customers feel special.

In short, both Bulk SMS and bulk emails are the cost effective solution for promotional campaigns. That apart, they have a global reach and can create a strong brand loyalty.

 

3 Innovative Ways Businesses are Using Bulk SMS Messaging

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Whether it is about boosting sales or fostering customer relationships, bulk SMS is a great communication tool. Using service in just the right way can let you earn the optimal benefits. Let us have a quick look at the 3 innovative ways businesses can use bulk SMS.

Opening Two-way Communication (SMS Polling):

If you want your customers to participate actively, you need to encourage them to give their feedback. This way you would be able to open a 2-way communication. These days, short codes are used which are the quickest, most efficient, direct and cost-effective way to communicate with your customers.

SMS polling is in trend. Business owners, restaurants, non-profits make use of SMS polling to connect with your audience, to get their feedback and to adapt themselves to the requirements of the customers.

For instance, a newly opened food joint can make use of SMS polling to test the market for their new dish and can take the feedback from them as to what all should be added on their menu. Not only this, you can encourage them to participate by offering them discount etc. SMS polling helps evaluate skills of the employees, determine the job satisfaction level and to keep track of their weakness. Since the SMS polling is anonymous, there is no fear of their identity being disclosed publicly.

Integrating Bulk SMS to Email Marketing:

There are companies that integrate SMS marketing into their email campaigning. This is done to boost the open rates of emails because SMS open rates is 98% including urls promotes the traffic to your website and encourages subscriptions as well. Not only this, companies can also track customer activities back to the SMS. These all campaigns are driven by the keywords and short codes.

Boosting Education Facilities:

All around the world are using bulk messaging to reach parents, teachers and learners simultaneously. When you are hard pressed of time, you can do away with the tedious task of making calls and replace it with quick and effective SMS effectively. Bulk SMS is a quick, cost-effective and reliable communication method.

10 Benefits of Bulk SMS Marketing That Gives it An Edge!

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Read this if you have not considered integrating SMS into your marketing strategy. Apart from having an apparent benefit of cost effectiveness, there are 10 major benefits of Bulk SMS that you often overlook. Let us start with the most vital one first.

Get Delivered Instantly:

SMS is the fastest mode of communication. SMS marketing is like putting messages directly into the pockets of the customers. Just come to think of this that the average time for all the SMS services and mobile carriers is less than seven seconds.

You Can Customize them As Per the Needs of Your Customers:

Whether they are to be sent to a targeted group or to thousands of SMS messages to different people, SMS marketing makes it easy for you to customize your text messages as per the requirements of your customers. Bulk SMS services can be easily integrated into online marketing strategies.

Opting in and Opting Out is Easy:

Thanks to the short codes, opting in and opting out of SMS stream is easy and instant. You hardly need to furnish any personal information unlike other opting in and opting out options. This feature keeps the subscription rate of bulk SMS high.

People Open SMS More Often than E-mails:

SMS have a much higher open rates than the e-mails. Subscribers tend to open SMS more than the emails. In certain cases, text messages get automatically opened but such is not the case with emails. Subscribers may or may not open all the mails.

More Reliability:

Since SMS do not have to fight through against spam or the filters like SMS and therefore SMS is more like a direct connection to the customer base than any other form of marketing strategies.

Can Tap a Large Potential Market:

Mobile phone subscribers are rising by each passing day and text messaging is the preferred way for communication rather than writing mails. So, using the bulk SMS service you can tap a limitlessly large market.

Go Green:

Although all the online marketing strategies are green, but it is good to repeat that unlike conventional form of marketing, user-friendly people prefer to use this bulk SMS services for successful campaigning.