Some genuine services affected by TRAI’s NCCPR

Many people are very happy with the TRAI’s implementation of NCCPR but they forget that TRAI’s shortsighted policy has immensely hit many companies and their ability to communicate with their employees, customers and other vendors.

1. Passwords and confirmation SMS sent by websites

These days almost every website send SMS confirmation on their user’s mobile number to verify the details.

Websites are allowed to send SMS if consumer is opted for Category 6.

2. Confirmation sent by Radio Taxis

Meeru Cabs, Hertz and many other Radio taxis which send SMS to their customers for booking confirmation now can not send SMS unless user is registered under category 7.

Not all cab companies are registered with airlines and railways so their messages can’t be termed as transactional as per TRAI.

3. Alerts generated in factories (via automated system)

Many of our customers rely on our SMS services to send critical machine failure alerts or goods dispatch, units manufactured etc now can not send SMS between 9:00 PM to 9:00 AM. To name a few like Hyundai Motors, RIL etc.

4. Many CRM & Billing system uses SMS for letting the customer know about their due date etc.

Companies send SMS to their employees not for commercial gains but for informations purpose like a manager sending an SMS to all his 50 subordinates informing evening meeting time now can’t be sent as if the receiver is listed in DND he will not receive the SMS.

Companies sending information to their clients about payment due date, order dispatch details etc are now not possible.

5. Two-way communications in an automated way, like querying a Inventory system via SMS.

We have over 300 customers who are using our two-way messaging system through missed calls, where once a caller give a missed call on a pre-defined number he gets the details on his mobile via SMS e.g.

1. A sales employee gives a missed call on our number and he gets the inventory position of the company via SMS so that he can offer a definite date to the customer.
2. A consumer gives a missed call on a number to get his electricity bill via SMS.

(Sorry, can’t disclose the name of companies)

6. SMS sent by technical analysts or professional service providers

There are so many small vendors who charges their customers to send some professional times on a daily basis like share market, gold exchange rates, local news alerts etc which now can’t be sent.

Kindly note the services mentioned above are logically and technically send only transactional messages but as per TRAI they won’t and can only send SMS under promotional category.

Don’t you think a major revamp is required from TRAI on this policy? Do let us know what do you think about it…

TRAI imposing 5 paise IUC on commercial SMS

After TRAI’s NCCPR here comes another bummer from TRAI in terms of IUC on commercial SMS. As per the TRAI chairman they will come up with a regulation by 15th October to impose 5 paise IUC charges on every commercial SMS sent.

One thing TRAI would never understand and able to differentiate between Commercial and Transactions SMS.

Let us know your views on it.

NCCP starting from tomorrow 27th Sept 2011

After almost a year of delay TRAI’s NCCP (National Commercial Communication Policy) 2010 is going to start from tomorrow i.e. 27th Sept 2011.

After the implementation of the same our users will feel following differences in their communication sent to their customers:

1. No sender ID will be allowed.

2. Messages can be sent between 9:00 AM to 9:00 PM only with no exceptions.

3. Messages to DND listed numbers won’t get delivered at all.

If, you are extra intelligent and planning to use SIM farm than their is a bad news for you i.e. you can not send more than 100 SMS in a day.

We know these polices are bit ridiculous but we have to accept and abide them.

CBS (Toll Free Missed Call) & Festive Season

Festive season is coming and in India this is the best season for companies to generate their revenues. Some companies even generate revenues, which compensiate the whole year losses.

So, how are you planning to go this year….

1. Run contests, let your customers register for it through giving a missed call on a pre-defined CBS number (tollfree) and at the time of announcing winner they have to show their receipt of purchase.

2. Promoting through SMS, Television, Newspapers etc is a nice way to catch the attention of buyers but how will they contact you? Ask them to give a missed call on a CBS number and then call them back in few minutes.

3. Allow your customers to reach you on a Toll-free number (1800 series)

4. Offer discount coupons: ask them to give a missed call on a CBS number and in return send them some discount coupon.

CBS (Missed Call Lead Generation) and Real Estate

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Use Case

A builder promoting his under constructed property through a full page ad on Time of India where they have mentioned 10 different mobile number of their employees for the interested customers.

The problems:

1. They can not handle the sudden burst of calls in a short period of time because a mobile can only handle one call at a time.

2. Not every one can talk continuously and track the leads.

3. They will not be available 24×7. After working hours all calls will be missed.

The Solution:

On our CBS callers just need to give a missed call and that’s too on a 1800 series number (which eventually build their brand). All calls will be logged as we are able to handle over 1000 calls per second.

With our CRM application they can track the communication held with the interested party, put a follow up date and promote special offers with just a simple click.

Management can also check the campaign response ratio and their employees output. Possibilites are limit less…