4 Reasons that Make Bulk SMS a Better Marketing Strategy

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However wonderful product or service you may come up with, if you fail to promote it effectively and your service does not reach your targeted customers then your business tends to fail miserably. Concept of bulk SMS is a successful marketing strategy because SMSes have a much higher response rate than e-mails. As per a recent survey, 90% of messages are read by the customers and hence they have much higher response rates than several other mobile marketing strategies.

You Can Communicate to Thousands Residing Far and Wide:

Communicating with thousands of people is possible simultaneously is possible with the help of bulk SMS. Bulk SMSes are sent to the server of the service provider. Initially, when multiple SMSes are sent, they stay in the server of the service provider and then they are sent to the different people. Those who remain out of the network zone get as soon as they enter the zone and those who have their mobile switched off receive the message as soon as they switch it on.

Reliable and Faster Delivery:

Bulk SMS has become one of the fastest  and the most reliable marketing strategy. With the exponential rise of mobile phone users all across the world, it has become the most sought after way to promote the products, to send information, to send invitation etc. It gets delivered quickly and have almost no bounce rate. Delivery message sent as a confirmation on sender’s mobile phone makes it high reliable.

Cost-effective Way for Promotion:

Television and Radio commercial is an ultra-expensive way to promote yourself. Print ads also cost you relatively more and do not give you the type of results you look for. Also, you can make use of bulk SMS software available in the market and can take control over the SMS marketing campaign. You can analyse the progress of your marketing campaign and the response rate.

You have Customization Option:

You have the option of creating your own recipient groups, manage the SMS marketing campaign and delivery time.

Composing lengthy texts in mail is a tedious task and conventional form of marketing cost you a  fortune. So, why not to spend less and grab the best marketing strategy that can give you a large exposure!

How Bulk SMS Helps You Manage Your Business and Clients?

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All businesses without exception want to boost their sales and the best way to handle any promotional campaigns or the exposure is by bulk SMS. Given here are the 10 simple ways to boost your marketing crusades and generate revenue.

Full Fledged Advertising:

When you launch a new product or service, you need a hardcore promotion for that. Bulk SMS service is considered to be the best way to initiate a call to action. Advertising with bulk SMS is economical and gives you the kind of exposure you want.

Best Way to Promote Special Offers:

You keep on coming up with time-speculated special offers for a limited time period? Bulk SMS is just the right platform for you. You can also introduce limited offers on products you can make them reach to a large number of people with the help of affordable bulk SMS services.

Introduce Your Business to Newer Regions:

Even if you have lucrative e-commerce business but do not have the right exposure, your business will die an eventual death. You can get leads by introducing your business in the newer regions. You can spread the word in a new community with bulk messaging. It is a cost-effective way to reach the maximum number of people.

Follow Ups are Easier:

Bulk Messaging is the best way to get follow ups. Service providers enable you to customize and automate the message sending process and help you get more business from your previous customers and help you retain them.

Better Management of Clients:

Retaining customers is a difficult task that can be made easier with bulk messaging. Attrition rates for the customers actually goes down when you use bulk SMS to inform them about offers and deals.

There are other ways also by which bulk SMS services help you manage your customers and business better. You can wish them on several occasions, announce the new policies, give referrals to your website, announce holiday schemes and a lot more.

6 Businesses that Use Bulk SMS Optimally

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Owing to their multiple benefits, there are many industries that are currently making use of Bulk SMS software. Whether it is about improving services, engaging customers or minting profits, bulk SMS services have given an edge to the industries but there are certain industries that are able to reap its benefits more than the others. Let us have a quick look at 6 such industries.

Hospitality:

Hotel industry is one of those industries that can make the optimal use of bulk SMS services. Sending the latest deals, details of accommodations and program schedule at various hotels can be done easily with the help of bulk SMS service. Whether it is about sending bulk messages to the itineraries, making service queries or coming up with the festival offers, not only do the customer get intimated about the events but also get the opportunity to book the hotels and make  payment with just a click.

Banks:

Banks are the largest users of bulk SMS services. See yourself! How many times you receive various messages from the bank? Their schemes, policies and offers are conveyed via bulk SMS. This is indeed the finest form of bulk messages that can be used to inform any kind of banking activity like cash withdrawal, checking of bank account balance, verification procedure and a lot more. This helps in making banking easier for the customers and provides them a better security.

Real Estate Industry:

Bulk SMS software are used in the real estate industry for informing their customers regarding their ongoing or future projects, Real estate companies use this service to inform their customers about their future/ongoing projects and their specialities. Bulk SMSes are also be used by these companies to keep in a constant touch with their customers.

E-Commerce Industry:

This is one industry which makes the optimum use of bulk SMS service. E-commerce companies need to send repeated messages to their potential customers. With the help of bulk SMS service they can make the news like launch of a new product or heavy discount on product viral.

Educational Institution:

To distribute curriculum, to declare the exam dates, to declare results, there are plenty of reason why educational institution needs a toll free number. Bulk messages can be used in a number of ways to update parents about attendance, exam dates, reminder of updates, time tables etc.

Tours and Travels:

To promote their various journey packages to the holidaymakers, tours and travel industry makes use of bulk SMS services.

Bottom line:

Bulk SMS can be highly effective if you can use them the right way. It is a sure shot way to build a bond of trust with your customers. Use them to make a difference to your business.

 

Top Facts About Bulk SMS that Add Value to Your Business

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India happens to be one of the hottest Smart phone market and it is still growing. No wonder why an increasing number of business units have started cashing on bulk SMS and bulk emails for their promotions. Whether it is about promotional offers that can enhance sales or information about the newly launched product or service, need to deliver information on a large scale in a short time period has prompted people seek bulk SMS and e-mail solutions.

Bulk SMS is a great way to communicate instantly. That apart, it is the simplest, easiest and cost effective way to add value to your business.

Best Way to Market and Advertise: How?

Bulk messaging is an integral part of marketing and advertising. Expressive words have a great impact and sending text is just the right way to spread these messages. Keeping your customers informed is the best way to reach your potential clients. Bulk SMS are delivered instantly, have higher open rate and are very interactive.

Retain the Old Customers and Make New Ones:

If you want to build loyal customers you need to keep them intimated at regular intervals. Bulk SMS is the best way to keep them updated. Also, you can keep clients’ list updated by adding the walk-in-contacts and the new customers referred by the previous ones.

Wide Spread Reach:

No matter where your customers reside, bulk SMS can reach far and wide. Owing to their global reach, they can be sent to your clients residing in any part of the world.

Customized Messages Build Your Brand Loyalty:

Sending personalized wishes to your customers is a great way to show them that you care. You can send messages on their anniversaries, their birthdays and their important festivals. It is a great way to add a pinch of personal touch and make your customers feel special.

In short, both Bulk SMS and bulk emails are the cost effective solution for promotional campaigns. That apart, they have a global reach and can create a strong brand loyalty.