Mobile VAS industry is one of the most lucrative and high revenue generating industry but the entry cost is very high due to different infrastructural costs and royalties to be paid to the content providers. By Mobile VAS we don’t mean sending Bulk SMS, that just a part of it here we are talking about content delivery.
ZNI has some really cool tools which allows you to become a content provider in just no time and without any upfront cost.
Lets take a case where as a content provider you want to send lifestyle tips to your users for Rs 30/- per month. In such a case few points needs to be remember
- You need to collect Rs 30/- per month or yearly from the customer
- There should be some way for user to subscribe and unsubscribe from your list by users
- A way to send regular SMS to your list subscribers
While payment collection should be handled by you or we can do that for you on a share basis (thats a different story and I am not discussing that over here), point 2nd and 3rd will be completely handled from our end.
So, how to start? First you need to be a registered user of ZNISMS (register from http://www.znisms.com/register.asp) than login to the control panel (from http://www.znisms.com/login.asp). Once you are successfully logged in you can see a top navigation link “Incoming SMS”, click on that.
On the very next page you will be asked to create a Global Group. Enter the desired group name (please remember to choose it very carefully because this will be the name which your users will use to subscribe for your services). Click on “Create Global Group” button. Once it is successfully created you can see it on “Manage Groups” link on the top navigation bar. Say, you have created a group “lifestyle“. Now you need to promote your group so that people can join it. A subscriber can join the group by sending
JOIN lifestyle tushar bhargava to 5607008
where, JOIN is our keyword which tell our system that this user wants to join a group named “lifestyle”. Kindly note there is a blank (white) space between the JOIN, group name and the user’s name. So, here we have three parameters which a user need to send
- Main keyword i.e. JOIN
- Group Name (in this case “lifestyle”)
- Customer’s Name (this will be the name of customer who is sending the SMS)
Once you have pretty good subscriber base you can start sending SMS from our “Send SMS” link given on the top navigation bar. Just select group (by clicking on it where it is listed), type your message and click on send SMS button. It is as simple as that.
Providing paid contents is not an easy task but you can always provide ads with your content and thats how mobile app industry is currently growing.
Any query? Do send me on firstname.lastname@example.org