However wonderful product or service you may come up with, if you fail to promote it effectively and your service does not reach your targeted customers then your business tends to fail miserably. Concept of bulk SMS is a successful marketing strategy because SMSes have a much higher response rate than e-mails. As per a recent survey, 90% of messages are read by the customers and hence they have much higher response rates than several other mobile marketing strategies.
You Can Communicate to Thousands Residing Far and Wide:
Communicating with thousands of people is possible simultaneously is possible with the help of bulk SMS. Bulk SMSes are sent to the server of the service provider. Initially, when multiple SMSes are sent, they stay in the server of the service provider and then they are sent to the different people. Those who remain out of the network zone get as soon as they enter the zone and those who have their mobile switched off receive the message as soon as they switch it on.
Reliable and Faster Delivery:
Bulk SMS has become one of the fastest and the most reliable marketing strategy. With the exponential rise of mobile phone users all across the world, it has become the most sought after way to promote the products, to send information, to send invitation etc. It gets delivered quickly and have almost no bounce rate. Delivery message sent as a confirmation on sender’s mobile phone makes it high reliable.
Cost-effective Way for Promotion:
Television and Radio commercial is an ultra-expensive way to promote yourself. Print ads also cost you relatively more and do not give you the type of results you look for. Also, you can make use of bulk SMS software available in the market and can take control over the SMS marketing campaign. You can analyse the progress of your marketing campaign and the response rate.
You have Customization Option:
You have the option of creating your own recipient groups, manage the SMS marketing campaign and delivery time.
Composing lengthy texts in mail is a tedious task and conventional form of marketing cost you a fortune. So, why not to spend less and grab the best marketing strategy that can give you a large exposure!